As a selective buyer, I’m accustomed to thinking before buying, especially when it comes to purchasing beauty products. Certain products may work well for certain people, however it may also be failed for others. I believe nobody wants to regret of buying things, including me. Thus, I always read some reviews about a product before deciding to purchase it. Considering that a beauty product review is important (and interesting), I finally decided to share reviews of product I’ve ever used through a beauty blog (which you are reading now! :D)
A beauty blog should be a source of information about beauty thingy. It can include reviews of makeup, skincare, hair products up to reports of beauty events or updated makeup look. It should be as pretty as the author herself! However, not all beauty bloggers realize that a pretty blog will attract more pretty readers to visit the blogs. Hereby, I want to share some golden rules on how to create an interesting and informative beauty blog (as what I’ve been observed through other expert beauty bloggers! ^^ )
So, this it it!
Rule #1 : Say No to Ordinary Design
After creating a blog account, decorate your blog as extraordinary as you can. Remember, a blog should look attractive! There are many features of designing blog. I recommend that you customize it by yourself. It may take longer time to maintain but trust me, it will create your own blog identity. Who doesn’t want to read a compliment about your cute blog? ^^
Rule #2: Honesty is the Key!
When you’re writing a product review, make sure that it’s based on your OWN opinion. People don’t want to read a bullsh*t since they are looking for the answer of a classic question : “Is this product good or bad?” Therefore, be honest with yourself and your readers whether the product can satisfy you. In contrary, if you find the product is not worthy to buy, just write like what it is without mocking the product. A wise blogger usually doesn’t easily judge the product but she will see it from different perspectives, such as “This product does not work well on my oily skin, however this may be successful for those whose skin is dry”. Honest without being cruel is good, right? :D
Rule #3: Be Critical yet Informative
I myself don’t really like reading a very short review (unless it has been informed that the author will just do a quick review). A review, to me, should be critical and informative, not just telling that the product is good or bad. Therefore, asides your experience of using the products, you can enrich the review with some additional information, such as : price, where to buy, ingredient, the positive and negative sides of it etc. Make a super complete review but still mention your last comment whether the product is recommended. Write the review in a brief and understandable language.
Rule #4: Provide Good Pictures
Pictures can enhance the effectiveness of your reviews. It will be helpful for readers to find and to recognize the product. Capture pictures of your reviewed product with a good quality. It doesn’t mean that you should always use high-tech camera. I mean those with good lighting, clear and not really heavy. I found difficulties in reading blogs that display heavy pictures. Your readers can be anybody, including those whose internet connection is slow (Like me! :p) So, be friendly to your readers, please ^^. After capturing the pictures, you can edit to make it cuter. Don’t forget to give watermark of your blog’s name or address. If you take the pictures from others, you should also mention the reference. It helps to avoid plagiarism :D
Rule #5: Proof-reading, Please!
I don’t know about others but I feel that it is annoying when reading a blog post with so many grammar mistakes or typos. It seems that the author is effortless in writing. Ok, eventhough writing a blog post is free but you should appear professional. Serve your best writing to the readers, especially if you are intended to share the review to the related cosmetic company. Do a proof reading before publishing your entry. Proof reading is you check your writing and ensure yourselves that there is no mistake or typo. Don’t be lazy to do multiple revisions. Practice proof-reading from now to make your blog prefect :D
Well, those all the golden rules (my version) about beauty blogging I can share to you. Kindly also share to me your own golden rules in blogging about beauty products. I’ll be happy to know yours ^^